A More Charming Christmas

The New Westminster Downtown Business Improvement Association, who won the Creative Marketing Innovator of the Year in 2015, has launched a fun Christmas promotion you might want to take note of.


Each day in December, they’re releasing their picks for unique and interesting gifts. We’re flattered they thought highly enough of us to include a Tenth to the Fraser subscription on Day One of their promotion!  I had a chance to chat with Angie Whitfield, the Program and Events Manager, about this promo.

The BIA team! Trestin, Angie, and Kendra.
The BIA team! Trestin, Angie, and Kendra.

Tenth: Who’s writing these?

“The posts are written by our Digital Marketing Coordinator, Trestin Yuen, with input from our team and local businesses,” said Whitfield. “We asked businesses in Downtown New West to submit their best gifts and experiences this holiday season. Then the BIA team went through all the submissions to create our curated lists; think of it as Oprah’s Favourite Things, meets the Goop Gift Guide, but for the everyday person with a local New Westminster flare.”

Tenth: Why did you decide to do this?

“We have so many great businesses in Downtown New West now and we thought this would be a good way to profile them. Over the twenty-four days we’re focusing on unique gifts and highlighting the many local holiday experiences. We really think Downtown New West can offer everyone #AMoreCharmingChristmas if they stay local and shop in their own neighbourhood.”

Tenth: What’s on your Christmas wish list?

Whitfield is super specific in her fast answer: “Mila + Paige has just released their holiday gift baskets. They’re brilliant! Everything from the ‘Can’t Go Wrong’ basket to the ‘Sexy Time’. I have my eye on the ‘Rosé Lover package’.”