Emilio’s Deli a friendly, family-run ‘be yourself’ kind of deli

With summer beginning, families are starting to enjoy Downtown New Westminster and the Waterfront and exploring the River Market. A very friendly family at Emilio’s Deli is really making people smile, reintroducing them to the Market and starting to introduce themselves. People smell the fresh variety of cheeses and meats, but the also see and hear the friendly father and his sons getting to know people.

Tony Sr. is proud that his son Niko wants to help serve the public and Niko is amazed at all the nice people on the Waterfront in New Westminster. Photo: Ken Wilkinson
Tony Sr. is proud that his son Niko wants to help serve the public and Niko is amazed at all the nice people on the Waterfront in New Westminster. Photo: Ken Wilkinson

With summer beginning, families are starting to enjoy Downtown New Westminster and the Waterfront and exploring the River Market. A very friendly family at Emilio’s Deli is really making people smile, reintroducing them to the Market and starting to introduce themselves. People smell the fresh variety of cheeses and meats, but the also see and hear the friendly father and his sons getting to know people.

Tony Sr. is a very warm-hearted man with a wide range of interesting experiences in his life. He’s watched and learned from his family through his entire life about delis and cooking and has always enjoyed it. Tony “loves the public” and wanted to find a way to show and enjoy what he’s learned and create what he calls a “family-oriented, be yourself kind of deli” for people to enjoy and for him to enjoy as well. With that great spirit he’s worked together with Donald’s and the River Market to create Emilio’s Deli (named after Tony Sr.’s father Emilio), so the legacy of his father could live on through Tony and his sons.

Tony Sr., along with his sons Niko and Tony Jr. are building a fresh and diverse variety of meats and cheeses for the public to enjoy. The whole family wants people to tell them what they enjoy and they are having fun together working towards their goal. One thing that Tony Sr. knew people liked were “nice, fresh and hefty sandwiches made individually for people.” To make them best, Tony hasn’t got a list of sandwiches. He meets people and finds out directly from each person individually and makes them what they want for a great price.

As well as Tony Sr., Tony Jr. and Niko are a key part of Emilio’s Deli. Niko is a young man learning quickly and enjoys working with his dad. Niko loves the Waterfront in New Westminster because he is “amazed at the good people around here – everyone is so nice.” People are very special to Niko, so working with his Dad and meeting all the nice people is making him excited. He has many ideas about how to help more people enjoy Emilio’s Deli and so Niko and Tony Jr. work constantly with their Dad to learn about the meats and cheeses and find out what people want. Along with Tony and the boys, Tony Sr.’s girlfriend Roberta also likes to help out when she can to enjoy people.

The boys help people understand and enjoy the variety of flavors Emilio’s offer and they also are learning about the unique combinations of meats and cheeses that different people enjoy. Together the whole family wants people to come down to Emilio’s to meet them and enjoy the food. The family is smiling because “people are starting to phone for party trays,” “sandwich platters are on the way” and want to thank all the people for their great support. “Specials are on the way!” according to the whole family.

Emilio’s Deli is easy to find. They’re just inside the door of Donald’s Market. They want to work together to help and enjoy all the new vendors starting up now or coming soon to the River Market. As Tony Sr. puts it, he “enjoys everyone and enjoys watching them enjoy the great stuff he provides at the deli” and as Niko says, he wants people to “Give us a chance and you be the Judge.” Emilio’s Deli is a yummy and friendly place for people to enjoy the waterfront and explore the many new and tasty combinations of meats, cheeses and sandwiches. Tony and his family help the personality of the waterfront emerge in a new way, while helping the great family spirit of New Westminster live on as it has for 150 years.

Ken Wilkinson

Ken Wilkinson is a really valued member of the Tenth to the Fraser community. Interested in joining our pool of writers? Please see these submission guidelines.

5 comments

    1. Hi Stu, this was a post from a regular contributor who liked Emilio's Deli and wanted to encourage other folks to give it a try. Just a happy customer who wanted to spread the word (no paid placement or other incentive was provided to myself or Ken).

  1. I guess there must be a rule that every story here must pump up the Quay wherever possible… Bottom line though, was the sandwich any good, if anyone even bothered to try one?

    1. I went to try one and no one was there. People have told me they are very good, though. I'm curious to compare this deli to the newly re-opened Quantum Deli.

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